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Director of Audience Acquisition & Growth

Location: Los Angeles, CA

Department: Marketing

Type: Full Time

Min. Experience: Senior Manager/Supervisor

Job Title:  Director of Audience Acquisition & Growth
Reports To:  CEO 
Compensation:  Base + Bonus + Equity
Location:  Culver City, CA

About WORLDZ:

WORLDZ is a cultural marketing summit and community uniting superstars with rising stars to shape the world of tomorrow.  Members include: Quincy Jones, Tony Hawk, Kaskade, Shaun White, Kerri Walsh Jennings, Gary Vaynerchuk along with executives and teams from Facebook, Samsung, Coke, Pepsi, Volcom, Roc Nation, Apple,  Red Bull, Edelman, Warner Music, 20th Century Fox + more…
 

Summary of Role: 

WORLDZ is on the hunt for a passionate, data-driven Director of Audience Acquisiton & Growth to join our world class team. We are looking for someone who is passionate about creating the world of tomorrow and is resourceful and forward-thinking. Candidates must have demonstrated and directly relevant experience growing & optimizing customer acquisition channels across digital and traditional channels. 

This leadership position requires a mix of visionary and strategic thinking with a tenacious cross-functional top performer mentality to deploy growth tactics to grow our membership. It also requires a thorough understanding of data analytics and using data to derive target audience insights. 

Role & Responsibilities:

  • Develop and execute initiatives focused on martech strategies to build our community while optimizing retention of existing members through data-driven initiatives.
  • Collaborate closely with key stakeholders to define crucial customer segments and build out look-a-likes and determine LTV / CPA targets for new member acquisition across media channels.
  • Scope and implement new strategies across media channels to drive member acquisition, awareness, and revenue.
  • Report and present to the executive team on critical technologies while acting as WORLDZ point person for all data driven acquisition initiatives.
  • Drive end-to-end marketing strategy and execution with help from marketing team
  • Identify resource gaps and needs and build a team to help support our data driven initiatives
  • Partner with key stakeholders of media buying channels to ensure correct targeting of high value prospects.
  • Seek out creative channels and partnerships to grow awareness & membership
    Continually monitor and track data analytics to optimize and prioritize optimal revenue growth opportunities.

Knowledge, Skills, Ability:

  • Bachelors or Masters in related field (Economics, Business, Marketing, Math) with equivalent work experience in customer acquisition, digital media buying, and scaling marketing strategies
  • 5+ years in related field. Demonstrated prior event/conference marketing experience encompassing paid audience acquisition and expertise is a MAJOR PLUS
  • Strong knowledge of media marketing channels (digital, mass media, offline) as well as traditional marketing channels included but not limited to: Public Relations, Influencer Marketing, Grassroots Efforts, etc. 
  • Hands on experience with Salesforce, ESP's, Facebook Ads Manager, Google Analytics, and any other related platforms
  • Strong analytical experience required. Ability to derive crucial insights from past and current data scenarios with the purpose of incorporating into current and future marketing strategies
  • Experience leading cross functional teams to translate business needs into data requirements
  • Strong track record of setting and achieving metric driven goals
  • Familiarity with youth culture trends and influences for Gen Y + Z
  • Proven ability to manage and execute on multiple projects effectively within deadlines and manage time and priorities effectively within a fast-paced environment
  • Excellent organization and project management skills

Submissions without salary expectations and/or history will not be reviewed. We are not relocating for this position.

 

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